Newly updated digital marketing course

The latest insights, theories, hints and tips to ensure you are prepared to take on the digital marketing world in 2020 and beyond...

Earn a nationally recognised qualification - digital marketing skills are in serious demand...

Adzuna, a search engine for job advertisements adds on average 299 new Digital Marketing Manager job ads per day.

With an average salary of £43,529 now is the time to get a digital marketing qualification on your CV.

Whether you live in Glasgow, Edinburgh, Golspie or Edderton our free online course offer individuals across Scotland the chance to gain a certificate in digital marketing at no cost whatsoever.

There are 8 manageable units

With resources created by members of the Chartered Institute for Marketing our free online course provides fantastic opportunities for individuals and businesses in Scotland.

New unit - Understanding Email Marketing

This unit introduces you to one of the most tried and tested areas of Digital Marketing... As of 2019, 4.33 billion people have internet access worldwide and 3.93 billion use email. Marketers then exploit email as a promotional tool for businesses to attract or retain customers. The saturated landscape of email marketing means relevant content is a massive issue for marketers. So, we will be taking a look at how to classify prospects into segments and how to send the right message to the right customer, at the right time.

Digital Promotional Activities for Business

Learn the basics of Digital Marketing, interpreted in a simple and concise manner...
Discover how digital promotions are an increasingly important part of an organisation's promotional activity, and the role they can play in an organisation's overall marketing.

SEO (Search Engine Optimisation)

Get a website to page one on Google...
Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.

The Role of Digital Media

Understand Marketing from a customers perspective and utilise the correct media to plan a campaign... Look at a range of different ways in which digital promotions can be used to reach the customer.

The Role of Offline Media

Understand which forms of traditional marketing remains useful and effective within the current digital world...
The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.

Social Media

Manage Facebook AD accounts and engage online...
Find out what customers are using and what they want and expect from an organisation's communications into their online social world.

Writing Content

Provide value-based content up-front to potential customers on time...
See how important content is in making a promotion successful. Content is king!

Measuring Effectiveness

Learn how to test what works and show your results to your manager...
Learn why measurement is important and how this benefits your organisation or one you are familiar with.

“I have learned a lot about digital marketing in a short space of time”

“The system is very easy to navigate and we found the content very relevant”

“It has been fantastic to be able to offer Chamber members access to a course which encourages them to develop skills and thinking in a business related context”

“Being able to access this type of learning for free gives us an opportunity we may not have had otherwise”

“I have thoroughly enjoyed doing the course”

Places are limited - sign up now...

Freephone: 0800 001 5910 or complete the form below and a member of our friendly team will be in touch.

To enrol individuals must be currently living in Scotland, been in the EU for 3 years and over the age of 16.

Bonus courses - available to learners who complete our digital marketing course

For a limited time any learner who completes our digital marketing course will qualify for our course in smartphone videography totally free of charge.

Any business who signs up 3 or more learners to our free digital marketing course will qualify for a course in app development and can claim their very own progressive web application.