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Digital Marketing
Newly updated free online course
The latest insights, theories, hints and tips to ensure you are prepared to take on the digital marketing world in 2023 and beyond…
Delivered online by Edinburgh College
Digital Marketing skills are in serious demand
12.6 million UK adults lack basic digital skills.
With an average salary of £43,529 now is the time to get a Digital Marketing qualification.
Our free online course offers individuals and businesses across Scotland the chance to gain a certificate in Digital Marketing at no cost whatsoever.
The Free Online Course is Split into 8 manageable units
Resources created by members of the Chartered Institute for Marketing
Digital Promotional Activities for Business
Learn the basics of Digital Marketing, interpreted in a simple and concise manner…
Discover how digital promotions are an increasingly important part of an organisation’s promotional activity, and the role they can play in an organisation’s overall marketing.
SEO (Search Engine Optimisation)
Get a website to page one on Google…
Look at the process of internet searching from the customers’ angle, and then see how SEO can be used to generate more traffic towards an organisation’s website.
The Role of Digital Media
Understand Marketing from a customers perspective and utilise the correct media to plan a campaign…
Look at a range of different ways in which digital promotions can be used to reach the customer.
The Role of Offline Media
Understand which forms of traditional marketing remains useful and effective within the current digital world…
The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.
Manage Facebook AD accounts and engage online…
Find out what customers are using and what they want and expect from an organisation’s communications into their online social world.
Measuring Effectiveness
Learn how to test what works and show your results to your manager…
Learn why measurement is important and how this benefits your organisation or one you are familiar with.
Writing Content
Provide value-based content up-front to potential customers on time…
See how important content is in making a promotion successful. Content is king!
NEW: Emergent Digital Techniques
In this unit you will look at how to identify the advantages, and disadvantages of new techniques in digital promotions.
You will be evaluating their potential and how they may compare against established techniques when targeting customers.
“I have learned a lot about digital marketing in a short space of time”
“The system is very easy to navigate and we found the content very relevant”
“Being able to access this type of learning for free gives us an opportunity we may not have had otherwise”
“I have thoroughly enjoyed doing the course”
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