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A Free Courses in Scotland initiative
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Gain in-demand digital marketing skills with our free online course
Delivered online by Edinburgh College
The digital sector is growing to the extent there is a need to fill about 13,000 jobs every year in Scotland
Become desirable to businesses across Scotland or become even more valuable to your current employer by undertaking our engaging IT User Skills free online course.
That 13,000 is increasing every year because of the nature of digital and the fact it is becoming pervasive in every sector.
Full qualification
Recognised qualification
Flexible learning
Learn from the comfort of home
Award-Winning
Learn in confidence
Digital skills are a necessity in modern life, from job applications, entertainment and marketing
The world has shifted online and it is becoming increasingly important to acquire digital skills to ensure you are not left behind.
This government-backed initiative is designed to push the use of digital skills across Scotland with a range of engaging distance learning courses catered for businesses and individuals.
Digital Skills in Scotland - the stats...
82% of all job vacancies require digital skills
Digital Jobs
82%
75% of employers in Scotland are experiencing difficulties in recruiting qualified digital staff - meet their demands by adding our courses to your CV
Digital Staff
75%
Overall, roles requiring digital skills pay 29% over those roles that do not
Digital Skills
29%
98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas
Digital Connections
98%
Digital Promotion for Business - our flagship course...
Improving knowledge, understanding and competence in digital marketing can be beneficial in almost every job role as well as your day to day digital activities.
Our free online course will encourage you to think about how digital marketing can be used in different ways as you are introduced to specific tools and strategies.
Digital Marketing
Learn the basics of Digital Marketing, interpreted in a simple and concise manner...
SEO (Search Engine Optimisation)
Get a website to page one on Google...
Digital Media
Understand Marketing from a customers perspective and utilise the correct media to plan a campaign...
Contant Marketing
Provide value-based content up-front to potential customers on time...
“I have thoroughly enjoyed doing the course”
“It has been fantastic to be able to offer Chamber members access to a course which encourages them to develop skills and thinkingt”
“Being able to access this type of learning for free gives us an opportunity we may not have had otherwise”
“I have learned a lot in a short space of time”
“The system is very easy to navigate and we found the content very relevant”
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The above may seem a little overwhelming at first, but that is the beauty of our online course, it simplifies all areas of digital marketing allowing you to consume the valuable information easily
These are skills Scottish employers are asking agencies for and potential employees to help drive them to the next level, therefore, we urge individuals to gain these skills to be desirable to potential employers or more valuable to your current team.
Business owners and decision-makers on the other hand, must acquire these skills themselves and introduce digital skills to their current employees to ensure they are not left behind with traditional practices as well as saving extensive recruitment costs.
Technology is forecast to be the fastest-growing sector in Scotland by 2024, but success is dependent on skills. This is a big opportunity not only for tech businesses, but also to future employees. I would encourage anyone who is keen to work in the tech sector to explore whether this opportunity can help them achieve their digital ambitions.
Developing new pathways into the digital sector is crucial if we are to continue tackling the current skills shortage, and help employers source the skills they need for growth and innovation.
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